Pharmaceutical Marketing Management in India
Pharmaceutical Marketing Management
Abstract
Abstract: In order to identify key tactics and their gaps, the researcher self-designed questionnaire responses from 80 respondents (who either work at manging level in a pharmaceutical company or own their own firm) on Google through convenience sampling across several areas in India. Additionally, the researcher solicited consumer input on marketing assistance, strategies, and tools. We are going to present a research on how pharmaceutical firms' marketing tactics change over time as they transition from one to other. It will additionally shine light on the many marketing techniques and tools that pharmaceutical businesses use.Smith MC. 1991. Pharmaceutical marketing: strategy and cases. Boca Raton, FL: CRC Press; 1991.
Ahmed RR. 2014. Pharmaceutical marketing mix strategy and physician’s prescription behavior. The Pharma Innovation. 3(7, Part A):8.
Kalotra A. 2014. Marketing strategies of different pharmaceutical companies. Journal of Drug Delivery and Therapeutics. 4(2):64-71.
Khazzaka M. 2019. Pharmaceutical marketing strategies’ influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples. BMC health services research. 19:1-1. doi: 10.1186/s12913-019-4759-8
Ladha Z. 2007. Marketing strategy: are consumers really influenced by brands when purchasing pharmaceutical products?. Journal of Medical Marketing. 7(2):146-51.
Albarq AN. 2021. Pharmaceutical marketing strategies’ influence on physician’s prescription behavior. Archives of Pharmacy Practice. 12(1-2021):7-12.
Yuanjia H, Ung CO, Ying B, Yitao W. 2007. Marketing strategy: The Chinese pharmaceutical market: Dynamics and a proposed investment strategy. Journal of Medical Marketing. 7(1):18-24.
Rollins BL, Perri M. 2014. Pharmaceutical marketing. Sudbury, MA: Jones & Bartlett Publishers; 2014.
Rader CS, Subhan Z, Lanier CD, et al. 2014. CyberRx: Emerging social media marketing strategy for pharmaceuticals. International Journal of Pharmaceutical and Healthcare Marketing. 8(2):193-225.
Parekh D, Kapupara P, Shah K. 2016. Digital pharmaceutical marketing: A review. Research Journal of pharmacy and technology. 9(1):108-12.
Agrawal S, Saluja I, Kaczorowski J. 2004. A prospective before-and-after trial of an educational intervention about pharmaceutical marketing. Academic Medicine. 79(11):1046-51. doi: 10.1097/00001888-200411010-00008
Smolynets IB, Gutyj BV, Petryshak OY, Lytvyn RI. 2016. Pharmaceutical marketing: objectives and types. Науковий вісник Львівського національного університету ветеринарної медицини та біотехнології імені СЗ Ґжицького. 18(2-4 (69)):151-4.
Sawad AB, Turkistani F. 2021. Pharmaceutical marketing transformation due to COVID-19 pandemic. Journal of Pharmaceutical Research International. 33(33A):91-9. doi: 10.1016/j.jpri.2021.06.003
Shankar V. 2008. Strategic marketing decision models for the pharmaceutical industry. In: Handbook of marketing decision models. Springer; 2008. pp. 469-98.
Rao SK. 2002. Pharmaceutical marketing in a new age. Marketing Health Services. 22(1):6.
Gurau C. 2005. Pharmaceutical marketing on the internet: marketing techniques and customer profile. Journal of Consumer Marketing. 22(7):421-8. doi: 10.1108/07363760510612931
Dogramatzis D. 2015. Pharmaceutical marketing: a practical guide. Boca Raton, FL: CRC Press; 2015.
Singh J, Jayanti RK. 2013. Closing the marketing strategy-tactics gap: An institutional theory analysis of pharmaceutical value chain. In: Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer; 2013. pp. 701-735.
Khoso I, Ahmed RR, Ahmed J. 2014. Pricing strategies in pharmaceutical marketing. The Pharma Innovation. 3(7, Part A):13.
Parker RS, Pettijohn CE. 2005. Pharmaceutical drug marketing strategies and tactics: a comparative analysis of attitudes held by pharmaceutical representatives and physicians. Health marketing quarterly. 22(4):27-43.
Biswas K, Ferdousy UK. 2016. Influence of pharmaceutical marketing on prescription behavior of physicians: a cross-sectional study in Bangladesh. Journal of Accounting & Marketing. 5(2):1-4.
Sergeeva NM, Reprintseva EV. 2015. MARKETING STRATEGIES OF PHARMACEUTICAL ORGANIZATION. Pharmacy & Pharmacology. 3(5):60-3.
Moschis GP, Bovell L. 2013. Marketing pharmaceutical and cosmetic products to the mature market. International Journal of Pharmaceutical and Healthcare Marketing. 7(4):357-73. doi: 10.1108/IJPHM-11-2012-0117
Sufrin CB, Ross JS. 2008. Pharmaceutical industry marketing: Understanding its impact on women’s health. Obstetrical & gynecological survey. 63(9):585-96.
Nandy M, Pal B. 2015. Pharmaceutical marketing and product promotion: a paradigm shift in Indian pharmaceutical industry (IPI). Adhyayan: A Journal of Management Sciences. 5(02):27-40.
Stros M, Lee N. 2015. Marketing dimensions in the prescription pharmaceutical industry: a systematic literature review. Journal of Strategic Marketing. 23(4):318-36. doi: 10.1080/0965254X.2014.971529
| Files | ||
| Issue | Vol 10 No 2 (2024) | |
| Section | Original Article(s) | |
| DOI | https://doi.org/10.18502/jppm.v10i2.16834 | |
| Keywords | ||
| Pharmaceutical Marketing Pharmaceutical Management Healthcare system Regulatory Compliance | ||
| Rights and permissions | |
|
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |
