Tehran University of Medical Sciences Journal of Pharmacoeconomics and Pharmaceutical Management 2383-4498 10 2 2024 10 23 37 48 Syed Imam Jamia Millia Islamia 2024 07 07 2024 10 23 Abstract: In order to identify key tactics and their gaps, the researcher self-designed questionnaire responses from 80 respondents (who either work at manging level in a pharmaceutical company or own their own firm) on Google through convenience sampling across several areas in India. Additionally, the researcher solicited consumer input on marketing assistance, strategies, and tools. We are going to present a research on how pharmaceutical firms' marketing tactics change over time as they transition from one to other. It will additionally shine light on the many marketing techniques and tools that pharmaceutical businesses use.   https://jppm.tums.ac.ir/index.php/jppm/article/view/224